2019 ChinaJoy Shanghai
eSports Events / Global Exhibition
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eSports Events / Global Exhibition
eSports Events / Global Exhibition
Project Background
Bandai Namco Shanghai is the China branch of Bandai Namco Holdings , the global IP company. After the global IP and toy manufacturing company Bandai and the global game company Namco came together to work together in May 2005, the two businesses merged in March of 2006, and in 2016, Bandai Namco Shanghai was founded. They began advancing in the Chinese market in earnest and grew at a rapid speed.Our Solution
Global experience marketing agency, EIDETIC Marketing, prepared a ChinaJoy 2019 booth of Bandai Namco’s various IPs and contents that naturally married the Future concept with the stage event. For this year’s stage event, we strove to gracefully merge the inherent atmosphere of Bandai Namco with the concept of this new concept. In addition to this, we ran operations for the console game and mobile game eSports stage that effectively presented Bandai Namco’s IPs like Dragon Ball, One Piece, Gundam, and more.